2025
By Huy Tim
Projects
Brand IdentityBy Huy Tim is a brand is rooted in a mystic, minimal, dark romantic aesthetic with an emphasis on organic, timeless forms. So far Huy has created a diverse range of works ranging from bespoke knits, crocheting, furniture and more.
The visual language blends soft, curvilinear motifs with intricate textures inspired by Gothic revival, medieval and renaissance art styles. The visual process progressed from sketches, using non digital techniques to generate ideas. Huy requested a logo, border and combination of symbols which could be utilised across a number of analog and digital assets. Together we explored her creative identity and interests delving into the intricacies of her process. During this discovery process I determined the clients brand goals, wants and needs, thoroughly studying her output and target audience. Following this process, I consulted the client to finalise the art direction.